What is a website but a way for you to connect to the outside world and reach potential customers? How else can you reach so many people and get your name out? How are you going to get them to notice you and your products and services? This is where digital marketing comes in. "If you build it they will come" only works in Field of Dreams, in the real world there's more to it than that. Here's how you get noticed:
You want to reach people you want to offer your products and services, you want to get the word out. How are you going to do it? It seems confusing but it's not. Here is a 5 step digital marketing plan to get noticed.
- Create a visually impressive website the showcases your products and services. Your website is your first impression — make it count.
- Promote your website on social media including Facebook, Instagram and Google.
- Create posts that show your expertise and post them to your website and social media.
- Use SEO tools to make sure you hit all the right the keywords.
- Measure the impact of your campaign using analytics to refine your approach. Rinse and repeat.
This simple five step plan is the secret to success. Within 2 weeks you should see the impact of your effort from increased views, reviews, sales and engagement. It's hard to know what will work and what won't that's why you need to "measure twice, cut once" and keep trying.
At the company I once worked at they were following the advice of their SEO consultant to learn what worked and what didn't. One article that really worked was about what to do if you suffer an injury playing soccer. There was a soccer tournament which caused thousands of people to read their blog article. It drove sales up 200% in one month. You never know what is going to hit until you put yourself out there and unless you're measuring the impact using analytics, it could be soccer!